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Arts District Athens

Fictional Brand System


The assignment was to develop a comprehensive, scalable brand identity system for a fictional arts district in Athens, Greece. Athens thrives in the electric friction between ancient history and raw street culture, where antiquity acts as a living canvas for today's creative rebellion. The visual system takes this spatial dispersion as its core logic, expanding to fill layouts much like landmarks are scattered across the city.

The brand mark plays with this architectural geometry, replacing the letter “A” with a sharp graphic shape that represents an Acropolis column from a low perspective. This dynamic element acts as a versatile window, slicing through grids to frame everything, seamlessly tying a modern identity back to its historical roots.










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URQU
CRAFT BEER BRANDING