BIT by Whole Earth
Fictional Brand Identity and Packaging
BIT is a conceptual brand and packaging identity designed to disrupt the ultra serious visual language of sports nutrition. The brand pairs a sarcastic, lighthearted tone of voice with bold, unexpected flavor profiles like Purple Corn + Lime or Chocolate + Olive Oil. The design system features distorted typography, high-contrast color combinations, and a mascot named “BITTI”, all organized within a structured layout system for wrappers, variety boxes, and promotional touchpoints.
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FORM FESTIVAL
FICTIONAL FESTIVAL BRANDING