BIT by Whole Earth
Brand Identity and Packaging
My thinking process starts from the brand strategy, using the defined positioning, target audience, and values to guide all visual decisions. I research visual references and build a mood board to establish the look and feel of the brand. Through sketching and experimentation, I explore different directions for the logo, packaging, and graphic system. I refine the strongest concepts into a cohesive visual identity that clearly communicates the brand’s message and purpose.
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